Transaction routing

Transaction Routing is a powerful feature within Spreedly's Optimize product line that gives merchants complete control over how their payments are processed. Instead of being locked into a single payment gateway, merchants can dynamically route transactions to different gateways based on flexible business rules and real-time transaction data. This ensures payments are always sent through the most optimal PSP, helping to increase success rates, reduce costs, and improve the customer experience.

Types of Routing

Single (Static) Gateway Routing

This is the most straightforward approach to payment processing. Single gateway routing allows for directing all transactions to one specific payment gateway.

Best for:

• Businesses just starting out with a single gateway relationship.
• Merchants who have negotiated favorable rates with one provider and want to consolidate their volume.

Even with a single gateway, using Spreedly provides the flexibility to easily switch or add new gateways in the future without any development work.

Split Volume Gateway Routing

Why rely on a single payment provider? Split volume gateway routing allows for the distribution of transaction volume between two gateways based on defined percentages. For example, 70% of transactions can be sent to Gateway A and 30% to Gateway B.

Key benefits include:

• A/B Testing: Easily compare gateway performance, approval rates, and costs.
• Relationship Management: Maintain active relationships with multiple providers to ensure competitive pricing.

Conditional Routing Rules

This is where the true power of optimization comes to life. Conditional routing rules allow for setting up specific business logic to route transactions based on their unique details. It is easy to define which payment gateway should receive a transaction based on a wide variety of conditions.

Spreedly's user-friendly interface Composer allows for building powerful rules without writing any code. For example, rules can be created to:

• Route all transactions in Euros (€) to a designated European gateway to minimize cross-border fees.
• Send all American Express transactions to the gateway with the lowest processing rate for that card brand.
• Direct payments from a specific issuing country to a local gateway that has higher approval rates for that region.

By creating these intelligent pathways, every transaction is processed through the most cost-effective and successful route, tailored precisely to business needs.

Effortless Implementation with Composer

Powering all of these advanced routing capabilities is Composer, Spreedly's intuitive low-code/no-code workflow builder. Merchants can use the user interface to easily design, implement, and manage everything from simple static routes to complex conditional logic. Build powerful, custom routing strategies in minutes, not weeks, all without extensive development resources.